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As at April 2024, over 5 billion people (i.e. 63% of the world population) use social media. Of those, 308.27 million are based in the United States and have an on average of 7.1 social media accounts. The question is… how much of that “highly receptive” audience (who spend an average of 2 hours and 31 minutes a day on social media) are you tapping into? SEO, whilst great can take a considerable amount of time (and effort) to yield measurable results. Plus, it takes about the same amount of unwavering application to maintain those results (and search rankings) upon reaching the summit. There’s also the local SEO space to consider…which if neglected can cost you a majority of the visitor traffic your conventional “website specific SEO campaign” is able to generate. Social Media on the other hand, operate by an entirely different playbook (one comprising of fewer rules, anomalies, and algorithm updates). This holds true even after FB’s monumental 2024 algorithm update transformed their platform into a sophisticated, AI-driven system focused primarily around inventory, signals, predictions, and relevance. Although an update of this magnitude would by definition be classed as a “whopper” in the “social media” space; it wouldn’t constitute as anything “out of the ordinary” for a popular organic search engine like Google, that’s subject to an average of nine search algorithm updates a day. Whilst that (in contrast) makes “Social Media” the milder digital marketing beast to tame, social media does come with its own share of challenges. For one, you’re always in front of your prospects…be it on a one-on-one basis or in a group environment (where either party is a member of the same group or community…even if it was one created by you). That puts the spotlight of every interaction squarely on you…where even the slightest misstep can cost you a lot more than the business of just one potentially lifelong customer. Plus, in order to effectively manage a social media campaign (of any magnitude); you need to be acutely aware of the basic practices of “social media marketing” which comprises of: Goalsetting, Target audience research, Hashtag research, Visual content creation, Social media calendar management, A/B content split testing, Mobile platform adaptation, Influencer marketing, Engagement rate monitoring, Brand monitoring, Channel stat monitoring, Channel platform adaptation and Storytelling. You should additionally have firsthand use knowledge of prominent social media tools such as SocialBee, Sendible, Pallyy, Metricool, Publer, Iconosquare, Vista Social, Crowdfire, PromoRepublic, ContentStudio, Missinglettr, Loomly and MeetEdgar as they play a key role in keeping everything on a “manageable scale” (as your following begins to grow). For someone who’s been in the “digital marketing space” (in all shapes and forms) for 15+ years like us; implementing an effective and comprehensive social media marketing campaign that checks all the boxes is nothing new. In addition to having done it a few thousand times, we also pride ourselves is treating each and every social media campaign we undertake like the sculpting of a fine piece of art (similar to the making of Michealangelo’s David). We don’t stop until the desired outcome is achieved. We don’t slow down (or slack off) even after that. BUT if you’re new to all this, or don’t at least have a few “successful” social media marketing campaigns under your belt … going it alone wouldn’t be such a good idea; especially given how much each and every one of your leads/prospects could be worth. Even, if you don’t feel that we’re not a good match for you…and you choose to go in another direction….do yourself a huge favor by hiring a “true professional” (ideally someone with a blackbelt in the arts of social media marketing).

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An enrolment process must take place prior to the commencement of any important undertaking/commitment. This is essentially the decisive step that brands you/your business/your website as a viable candidate or contender. Yet, when most people start promoting their sites online using digital marketing and SEO; they tend to forgo/overlook this vital step altogether (actually they forgo a number of other vitally important foundational steps too… like onpage SEO, technical SEO, speed optimization and keyword research …on the assumption that they don’t matter as much). Then months down the line…they start wondering why none of their “backlinking” efforts are paying off. Whilst there could be a number of reasons why you may not be seeing results…the first in your lineup of “usual suspects” should be: the “indexation status” of your website….especially in regards to Google and Bing. The way to check whether or not your site is registered/indexed with a given search engine is to key in the URL of that website into their “search bar”. If that search query produces one or more results mentioning the URL of your site (or any of its pages/posts), then your website is indeed indexed there. If it doesn’t, then either your site is not indexed there, OR it has gotten deindexed by Google (or another search engine) following some questionable link building practices. If it’s the latter, you would need our “link detoxifier” service to address the underlying issues to get your site back on track. If it’s the former, and your site is yet to be indexed and recognized by Google, Bing, Yahoo, AOL, DuckDuckGo and others; then this will service get the job done. An added perk to using this service… is the added the exposure it brings… as a result of getting your site indexed across a broad spectrum of well-known and not so well-known websites.

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